Country analysis: large differences

The countries in Central and Eastern Europe vary strongly. From various perspectives its charasteristics differ. Examples are the amount of inhabitants, the structure of the economy, average wages, unemployment etc.

Examples differences

Next some examples are added that show the large differences in the structure of the economy, the size of the countries and the economic situation.

For instance Slovenia is a quite modern service oriented economy, however the Russian economy is still dominated by its natural resources. Currently Russia is the largest (!) oil producing country in the world and thus produces more barrels of oil than Saudi Arabia.

Estonia is a very small country and has merely 1 million inhabitants. Ukraine has a large surface and has more than 47 million inhabitants.

Finally the economic downfall in Latvia was very painfull in 2009. The decline of its GDP was 18%. The Polish economy kept on florishing, even in the global crisis year. Not one Polish bank needed to be saved by the government and Poland was the only country in the EU that witnessed economic GROWTH.

Limited information

The amount of reliable information, especially in English - is often very limited. Comparing countries with eachother is far from easy, also since different ways of measuring are applicable. An additional problem is that available information tends to be old and the countries are changing quickly.

Best country for your company?

The combination of large differences between the countries and the limited amount of reliable information makes it difficult to define what country offers the best potential for your company.

EUNITE has the demanded information and is used to comparing countries objectively. Based on your company's characteristics and the characteristics of the countries, we define what Central and Eastern European country holds the best cards in realising your business goals.

Market information

After defining what country holds the best potential, knowledge of the specific geographic market is required for an effective market entry. EUNITE gives you the overview of your target market. Apart from market potential and developments, this also includes local competitors, legal boundaries and your optimal distribution model.

Hard market information enriched with soft information about the local business rules in daily practice. However above all a practical solution on how to leverage your sales result.